The social economy: Unlocking value and productivity through social technologies (via McKinsey Global Institute, July 2012)

“These technologies, which create value by improving productivity across the value chain, could potentially contribute $900 billion to $1.3 trillion in annual value across the four sectors. Two-thirds of this potential value lies in improving collaboration and communication within and across enterprises.”

Executive summary: HERE
Full research report: HERE
Picture of my cat: HERE